How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.
If you think you may start a directory one day, Airtable is a great place for all that info, as well as anything else you could store in a jacked-up spreadsheet.
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
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