In-line linking and our intentional web
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
Structured content
15 postsHow do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
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The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
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Choosing the best content management system in 2021
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
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The 6 biggest challenges of redesigning this website
I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.