How to ditch tactic-level SEO and create an audience acquisition strategy
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
Structured content
24 postsHow do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.
Paid supporters only
What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
Paid supporters only
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Free and paid supporters
How to develop a tagging system for Ghost (or any other CMS)
Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.
Build your knowledge graph without bugging your dev team: Schema App review
If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review