Structured content

Structured content

15 posts

How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.

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The tyranny of the landing page

The tyranny of the landing page

6 min read

"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.

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