The Content Technologist is a website and newsletter for content professionals looking to understand & explore the possibilities of contemporary content ecosystems.

Our subscribers are content professionals at all levels, from junior copywriters to directors at major brands and media companies. Whether you're an independent creator running your own shop or part of an enterprise content team, you'll find practical tips on The Content Technologist to improve your content publication and craft.

The Content Technologist mostly covers the business of website and email publishing. Check out these playlists to get a sense of what you might read in each weekly newsletter.

Topic optimization & algorithms

SEO for the 2020s

*Topic optimization is the key to search dominance. Learn how search engines build entities and start optimizing your content for contemporary algorithms.
What is entity optimization in SEO content? | The Content Technologist
In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.
Public: open to all website visitors
How search algorithms work | The Content Technologist
You’re right to be skeptical of organic search algorithms. But it’s also helpful to have an awareness of their very human characteristics. Here’s how search and content algorithms work, broken down for the non-experts.
Public: open to all website visitors
A content intelligence conundrum | The Content Technologist
These search results taste stale. TL;DR you can’t optimize content without human originality.
Public: open to all website visitors
Language processing formulas | The Content Technologist
Language processing formulas break complex text down into component parts and assign meaning, identifying the statistical likelihood that one word or another will occur in relation to another.
Public: open to all website visitors
How to own the butt rock conversation | The Content Technologist
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.
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Rethinking email and website norms

Are legacy best practices keeping up with 2020s audience behaviors?

*Best practices are always changing. Here's how we can build for shifting digital-first audiences.
Email content best practices in 2020 | The Content Technologist
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
Public: open to all website visitors
Does your website actually need a blog? | The Content Technologist
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
Public: open to all website visitors
Reevaluating in-line linking | The Content Technologist
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
Public: open to all website visitors
5-step brand SEO guide | The Content Technologist
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
Public: open to all website visitors
Types of website nav menus | The Content Technologist
What does it look like when we take a farm-to-table approach to menu and information architecture design?
Public: open to all website visitors
Tyranny of the landing page | The Content Technologist
“Drive traffic to the landing page” is the most time-worn of hastily considered digital marketing tactics. Here’s why you should think a little bigger.
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Data-informed content strategy

Gathering and using content analytics to create for contemporary audiences

*For content publishers with deep archives and more sophisticated operations, these posts can help you get more out of your data to create better content.
Content analytics KPIs vs. dashboards | The Content Technologist
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
Public: open to all website visitors
Content pillars: The next evolution of impactful branded content strategy
If you’re looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
First-party audience data collection | The Content Technologist
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
Public: open to all website visitors
Session duration and engaged time | The Content Technologist
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they’re often misread.
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4 content engagement analytics patterns | The Content Technologist
Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.
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