New to The Content Technologist? Start here.

The Content Technologist is a resource for content professionals working in the age of algorithms. We support knowledge workers in the theory, practice, business and craft of publishing digital content.

You're most likely here because you learned about our weekly free content strategy newsletter. You can also check out our growing library of content strategy courses and access our full archive of content strategy resources on our homebase website.

Our subscribers are content professionals at all levels, from junior copywriters to directors at major brands and media companies. Whether you're an independent creator running your own shop or part of an enterprise content team, you'll find practical tips and big thinking in our library of content, now in its 6th year of growth.

The Content Technologist is also a content strategy consultancy founded in 2019 by Deborah Carver. We help businesses you've heard of with their audience research, information architecture, and website redesign strategy.

We're an evolving solopreneurship, and our brand style guide declares we use "we," even when we are down to just me, Deborah.

Currently our business model is "building the plane while flying it, taking our own medicine, and mixing all the world's metaphors."

Pardon our mess in the meantime. If something is broken, kindly let us know. Remember that we are but one human assisted by a bevy of mediocre robots.

What we publish

The Content Technologist covers the business of digital publishing, with forays into brand strategy, user experience, information architecture, content analytics, audience development, content marketing, social media, and general digital culture from a business perspective.

Check out these playlists to get a sense of what you might read in each weekly newsletter.

Like what you see already?

SUBSCRIBE TODAY

Who we publish

We are not currently publishing outside contributors.

AI: We have nuanced opinions

The Content Technologist has been covering AI-generated content since issue #3, so we're super familiar with its technical promise, limitations, and associated ethical quandaries. That said, we use AI for production and editorial support, and we contractually allow writers to have a small percentage of AI-generated language in their drafts.

Guest posts: No, thanks

We do not accept guest posts and feel that, well, posting for free on someone else's website for a link doesn't meet our bar for quality content. If you ask us to publish a guest post, we will assume you're interested in sponsoring our paid, expert-written content, and we will send you a link to the media kit.

We believe that we get what you pay for, so we pay writers rates in line with their professional expertise. By sponsoring our content, you directly support the work of high-quality writers and editors.

If you are interested in sponsoring our publication, website, or events, please request a media kit.

Generative AI: Content by computers

We live in the future now.

*Did you hear? All the writers' and artists' jobs will be taken by robots... or will they? We consider the role of generative artificial intelligence in content strategy and planning.

Topic optimization & algorithms

SEO for the 2020s

*Topic optimization is the key to search dominance. Learn how search engines build entities and start optimizing your content for contemporary algorithms.

Paid subscription required to view full text

Rethinking email and website norms

Are legacy best practices keeping up with 2020s audience behaviors?

*Best practices are always changing. Here's how we can build for shifting digital-first audiences.

5-step brand SEO guide | The Content Technologist

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

The Content TechnologistDeborah Carver

Public: open to all website visitors

Free and paid members: Become a free subscriber to read the whole post

Data-informed content strategy

Gathering and using content analytics to create for contemporary audiences

*For content publishers with deep archives and more sophisticated operations, these posts can help you get more out of your data to create better content.