
Non-paranoia-inducing digital safety for brands and content professionals
Whether you’re deploying a digital content campaign to tens of thousands of customers or managing content production, you need security protocols around user account management, access control, and authentication.

Donuts no more: The social media channel–brand fit questionnaire
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.

How to edit AI-generated text content
Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

Mass-produced iteration vs. collaborative auteurs: The Wahlburgers–First Cow continuum
As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing
What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.