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The content professional's guide to choosing software
Start with your needs and move forward: Choose your content software stack like a pro.
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Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Spotify Wrapped 2021: The best working example of AI content at scale
Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.