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How content excels with creative organizational design
How might you design a company for people for who produce content? Let's talk organizational design and the fermentation of culture.
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Consistency of vision and "good" content
A reflection on the meaning of good content, as defined by Google — for better or worse.
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Productization: The path to more profitable freelance work
Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.
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Everything lives in the rectangle: Federated content & social media
From Mondrian to federated content, we're on the cusp of reimagining social media so that it communicates what mass social networks left behind.
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Rising above the platform: How we're refocusing our social media strategy
There's no point in denying it—the social media landscape has undergone some significant changes. Here's what we're doing to shift our strategy and stay in the game.