Paid supporters
Why content strategists should add visual concepting software to their toolkits
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
Paid supporters
Fashioning content strategy for the metaverse
Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.
Public
AI Art, Metadata, and Copyright Law
If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."
Paid supporters
Redefining search intent: Is a Google killer really in our midst?
It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?
Paid supporters
Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.