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When designer email software doesn't work out: My Gmail inbox tabs hack
What happened when I tried and failed to use Superhuman? I re-engineered my gmail inbox. Here's how.
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How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
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A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
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Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?