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Deborah Carver
Deborah Carver is the creator of The Content Technologist. If it were still online, the first website she ever built would be old enough to drink.
Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
My website redesign research process
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
What's more trustworthy: Garbage language or a Google algorithm?
Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?
How do you write a good meta description?
Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.