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Debunking the myth of feeding the beast
What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms
data stories
38 posts
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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
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Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
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How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.