Free members
We must chill: Why content tech, marketing and promotion should embrace opt-in
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
data stories
43 posts
Public
Customizing GA4 for content publishers: How to Adjust the Timer for Engaged Sessions
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.
Paid supporters
What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
Paid supporters
How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
Public
How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.