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Breaking down web content personalization tactics
How content personalization systems actually work in 2021
data stories
33 posts
Paid members
Badass ideas for your 2022 pitch deck to knock your web content out of the park
What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.
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Commonly misread metrics: Time on page, session duration and engaged time
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.
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Website trust signals in the misinformation age
How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.
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My 2021 tech stack: Robust audience research and a slick SEO toolkit
I've made big changes to my tech stack in 2021. Check out what I'm using this year.