What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms
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The answer: you don't need to publish web content nearly as often as you think.
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.