data stories

53 posts

How SEO ends

How SEO ends

Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

The facts of lore: What happens when the most reputable information on the internet is about fiction?

The facts of lore: What happens when the most reputable information on the internet is about fiction?

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."

A guide to content analytics: Why content professionals should care about their metrics

A guide to content analytics: Why content professionals should care about their metrics

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

Making impressions a thing of the past: Grounding your content performance data in reality

Making impressions a thing of the past: Grounding your content performance data in reality

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

When it comes to content, is data science actually scientific?

When it comes to content, is data science actually scientific?

Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.

Structure and disciplines: A contemporary arts website to remember

Laptop displaying the Creative Capital site

Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.

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