Best practices for content-driven email in 2020
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
Audience interaction
We create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
The only SEO/UX/web writing tip you'll need in 2020
Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?
An enterprise platform for obsessive content and design testing: VWO review
VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.
The best-looking forms and data collection on the internet: Typeform review
Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.
The problem with Authority in SEO
In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.