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The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
audience interaction
54 postsWe create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.
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Your social media engagement died. Can you resurrect it?
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?
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A UX mind-shift for website publishing: Consider reader experience
In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.
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How to mine good insights from negative feedback for content strategy
Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.
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Fashioning content strategy for the metaverse
Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.