audience interaction

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Strategy

A guide to content business models: Choose your platform like a professional

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

The power of brand voice at Bookshop.org

How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org

measurement

Your social media engagement died. Can you resurrect it?

Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?

A UX mind-shift for website publishing: Consider reader experience

In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.

How to mine good insights from negative feedback for content strategy

Kyle and Stan look on as Cartman wears a box over his head on South Park.

Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.

Fashioning content strategy for the metaverse

The Gucci Garden Experience on Roblox. (Photo credit: Lifestyle Asia Singapore)

Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.