How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
content intelligence
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Internet business writing tips #3: Insight vs. observation and other troublesome word pairs
What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.
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Can content personalization algorithms satisfy the multitudes of personal taste?
When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.
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Breaking down web content personalization tactics
How content personalization systems actually work in 2021
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Badass ideas for your 2022 pitch deck to knock your web content out of the park
What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.