How to ditch tactic-level SEO and create an audience acquisition strategy
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
content intelligence
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What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
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How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
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Debunking the myth of feeding the beast
What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms