Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
content intelligence36 posts
Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.
Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.
Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.
1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.