Public
From engineered content to informed editorial: Blazing new trails in digital publishing
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
measurement
28 postsAssessing content performance, metrics and dimensions, determining KPIs and OKRs, the nuances of measuring content performance and audience behavior, assessing content groupings, writing reports that get results, and creating analytics dashboards.
Public
Your social media engagement died. Can you resurrect it?
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?
Public
Is logic modeling a life raft for content teams? Introducing evaluation logic to private companies
Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.
Public
Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
Public
Customizing GA4 for content publishers: How to adjust the timer for engaged sessions
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.