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Performance analytics for content teams: The Content Technologist Measurement Model
How to measure your content's performance, regardless of the business model
measurement
32 postsAssessing content performance, metrics and dimensions, determining KPIs and OKRs, the nuances of measuring content performance and audience behavior, assessing content groupings, writing reports that get results, and creating analytics dashboards.
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A guide to content analytics: Why content professionals should care about their metrics
ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.
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Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
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What's a good web content engagement benchmark? Adding sophistication to your analytics approach
In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.
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From engineered content to informed editorial: Blazing new trails in digital publishing
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?