With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
Assessing content performance, metrics and dimensions, determining KPIs and OKRs, the nuances of measuring content performance and audience behavior, assessing content groupings, writing reports that get results, and creating analytics dashboards.
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?
Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.