Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
Assessing content performance, metrics and dimensions, determining KPIs and OKRs, the nuances of measuring content performance and audience behavior, assessing content groupings, writing reports that get results, and creating analytics dashboards.
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?
Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.