Members
Can content personalization algorithms satisfy the multitudes of personal taste?
When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.
content marketing
41 posts
Members
Website trust signals in the misinformation age
How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.
Members
My 2021 tech stack: Robust audience research and a slick SEO toolkit
I've made big changes to my tech stack in 2021. Check out what I'm using this year.
Members
The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
Paid members
How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.