Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
The business of content
The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
What's more trustworthy: Garbage language or a Google algorithm?
Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?
Should you trust AI to write your content?
What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?
What will Quibi's content innovation be?
Quibi has Kermit the Frog dreams of content revolutions.
Moving the target: The Netflix content engagement KPI is now 2 minutes, ridiculous
Measuring for eyeballs is for chumps. Especially if you care about content.
Content measurement for committed publishers: Parsely review
Parsely tries to distill the very real problem of Google Analytics confusion into a few basic metrics. Read The Content Technologist review.