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How content excels with creative organizational design
How might you design a company for people for who produce content? Let's talk organizational design and the fermentation of culture.
The business of content
93 postsThe needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
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Productization: The path to more profitable freelance work
Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.
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The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
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Our 2023 tech stack
It’s the annual “here’s how I build content and research client work” tool stack issue. Peep The Content Technologist's tool stack in 2023.
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Your social media engagement died. Can you resurrect it?
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?