How to ditch tactic-level SEO and create an audience acquisition strategy
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
The business of content
75 postsThe needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
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How to choose the right keywords for your content, OR True tales of a newbie content manager
Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.
Want to run a sustainable digital content business? Web's still your best bet.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
Customizing GA4 for content publishers: How to Adjust the Timer for Engaged Sessions
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.
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Digital publishing isn't cheap: Planning for website publishing expenses
Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.