The Content Technologist creates educational resources about the theory, practice, business and craft of publishing digital content — and we don't stick to newsletters and websites alone. We love meeting fellow content strategists and getting together with our unofficial community of readers, colleagues, and collaborators, both in-person and online.
We also want to share our plans for upcoming editorial content and events on the horizon. Check out the schedule below for everything we have in the hopper. As of July 2024, this page will be updated twice monthly with new information.
Publisher Deborah Carver both facilitates and speaks at occasional workshops, meetups, webinars, and workshops both virtually and in-person. Learn more about booking Deborah as a speaker or workshop host.
2024 calendar
July 2024
Editorial focus:
- Newsletter five-year anniversary
- Brain Trust launch / Mind-mapping software request for input
August 2024
Editorial focus:
- Content administration: Everything we've ever published
- Mind-mapping software reviews
- Content management system (CMS) software - individual - request for input
Events
- August 14: Content Strategy Seattle Meetup: Free!
- August 22: Workshop, sponsored by MIMA, at Br8kthru in Minneapolis. Get tickets now!
Courses
- Release: Understanding Google Analytics 4 refresh
Workshop with MIMA
Organic content performance for word people: How to use content analytics for editorial decision-making
Do you know how well your digital content has really performed this year? Organic digital content performance analytics—for your website, social media channels, email newsletters, and everything else—are widely misunderstood, misinterpreted, and dismissed as less valuable than paid advertising.
But organic content converts at far higher rates and for longer periods than digital paid media. And when audiences connect to authoritative content, they’re more likely to become brand advocates. Too often, brands and agencies leave money on the table by misattributing performance and not giving their organic content the credit and attention it deserves.
In this workshop, we’ll cover how to measure the true business performance of content. We’ll explore what content metrics mean, how to create workable benchmarks, and how to use what you’ve learned from content analytics to inform future planning.
In this workshop, you will:
- Learn methods to benchmark your digital content performance and inform future strategy
- Receive a cheat-sheet to understanding the best content metrics in Google Analytics 4 and other web measurement platforms
- Explore content performance measurement solutions beyond automated marketing attribution
- Get tips and tricks for using content measurement to assess authority and make future editorial decisions
Investment: $65 for MIMA members / $95 for non-members
September 2024
Editorial focus
- Entity-based content optimization: Everything we've ever published
- Content management system (CMS) software reviews
- Asset management and production software - request for input
Events
- Virtual measurement strategy event - date TBD
Courses
- Release: Measuring content performance: Content analytics to help you understand your audience
October 2024
Editorial focus
- AI-generated content: Everything we've ever published
- Asset management and production software reviews
- SEO software - request for input
Events
- Virtual knowledge graph event - date TBD
November 2024
Editorial focus
- Style and consistency: Everything we've ever published
- SEO software reviews
- Content analytics software - request for input
Courses
- Release: Let's Build a Website final
December 2024
Editorial focus
- Content analytics: Everything we've ever published
- Content analytics software reviews
- Content intelligence software - request for input
Courses
- Release: Impactful content strategy