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A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
SEO
60 posts
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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
Paid supporters only
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Paid supporters only
A guide to persistent website hits: Managing the articles that drive SEO traffic year over year
Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.
Paid supporters only
How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.