Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
SEO
A collection of 21 posts
Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
My website redesign research process
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
How do you write a good meta description?
Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.
The best low-cost SEO software: SEMRush reviewed
SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.
Content intelligence software, compared: Ceralytics vs. ClearScope vs. MarketMuse
A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.