We develop in-depth unique resources that you won’t find in other B2B media. That’s because we make content that we—the creators and knowledge workers who develop and implement the digital world—want to read.

We offer the following resources for content professionals: 

• The Content Technologist newsletter - a free newsletter sent weekly on Thursdays: A weekly deep-dive into a single issue related to content and technology, along with links and thoughts on current industry events
• This website, home to more than 200 articles about digital content with insights you won't find anywhere else
• The Content Strategy Expansion Pack: A series of four advanced skill-focused courses, released quarterly in 2024, comprising
  • More than (key)Words: Audience research for brilliant business-building content
  • Your content is your marketing: Content-driven organic growth for brand-builders, publishers, newsletterers, and algorithm skeptics
  • Measuring content performance: Content analytics to help you understand your audience
  • Impactful content strategy: Planning for future content with resources and data you have now
• Understanding Google Analytics 4: Our flagship course with updates on deck for 2024.

On our embrace of "content"

We realize that the term “content” is fraught, even hated, particularly among the professionals whose careers have turned from “writing” to “content production.” We’ve been there; we empathize. But we see “content” as oppositional to form. If a digital medium, framework or software is the “form,” then content professionals create the “content.” 

We also push back on the stereotypical connotations of “content”: that “content” should be cheap to create or consume; that it’s easy to make; that successful content is in any way cookie-cutter; that it’s something one creates as a “side hustle” rather than a full-time job.

“Content” isn’t the enemy: Keeping content creative, not generative

Publisher Deborah Carver weighs in on recent criticism of the word “content,” and perhaps more importantly, the “forms” used in generative content production.

The Content TechnologistDeborah Carver

Collaborators, sponsors and partners

Want to reach our audience of content strategists, founders, decision-makers, and creators who are defining what digital content looks like in the 2020s? If you're seeking a new way to get your product, brand or thought leadership out into the world, check out our partnership options.

• For brands: Sponsor our content - Want to reach an audience of creative decision-makers using technology to break boundaries and make a better internet? Explore sponsorship with us.
• For creator-collaborators: We love talking with other experts, and we love conversing with others in our industry. Want us on your podcast or in your newsletter? Reach out!

We are also affiliates of a select number of software companies and may accept a small commission from links on our website. Affiliate links are always noted on the pages or newsletters where they appear.

Please note that we do not participate in link exchanges and do not accept guest posts.

The Content Technologist approach

Because we publish on computers rather than via traditional print, we have developed a methodology that incorporates digital data to inform (but not overwhelm) creative content online.

See our approach