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The Content Technologist approach

This six-step process—reflected in how we categorize our website content—addresses the practical realities of what it means to create digital content.

Explore all six steps in depth

We're living in a new age of digital content. Level up and stay human.

The Content Strategy Expansion Pack is designed for active practitioners who want to build a better, more authoritative web.

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The Content Technologist supports leading organizations and digital agencies with content strategy, measurement and benchmarking, and website redesigns.

Content strategy and analytics services

Our most recent posts

Public

6 days ago by 7 min read

Our 2024 tech stack: Back to basics

Our tool stack for everything from contact management to contracts and invoices to DIY content production.

Public

CPU No.10: Evaluating remnants of 20th century media-making techniques

6 min read

Workshops, measurement, metrics, copyright, and holistic vs. programmatic media

Public

What is the Gestalt in programmatically engineered content?

9 min read

It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.

Public

Making impressions a thing of the past: Grounding your content performance data in reality

12 min read

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

Public

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

7 min read

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

Public

CPU No.9: Jakob's "law," keywords in URLs, and other website navigation myths

5 min read

Events, education, and SEO myths to bust.

Public

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

6 min read

In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.

Public

Two tools—one automated, one human—to guide content style across any organization

8 min read

Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.

Public

What is style in digital content?

3 min read

Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.

Public

What is content distribution? Navigating the necessary evils of algorithms

9 min read

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

Public

Acting is actually doing something: On craft and its role in content production

7 min read

The thing about great ideas is that they also need to be accompanied by the skills to execute to completion. Acting is actually doing something, as a great teacher once said.

Public

Keyword research: Our best explainers, deep dives, and curated outside resources

11 min read

With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.

Public

Cultivating ideas in content production: This one weird trick will separate the bots from the professionals

10 min read

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

Public

A brief introduction to content administration: The boring processes that make or break content in business

9 min read

Nestled between strategy and production, content administration provides the necessary legal, budgetary, structural, and forecasting functions for content of all types to succeed in corporate environments.

Public

From engineered content to informed editorial: Blazing new trails in digital publishing

8 min read

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

Google Analytics 4 setup and benchmarking services

What's good? Submit your favorite software, websites, articles, etc.

More than (key)Words: Audience research course

Keyword research: Our best explainers, deep dives, and curated outside resources

Redefining content strategy: Matching business needs with audience behaviors

Why you need a brand voice style guide — and how to make it happen

How to edit AI-generated text content

Stop working so hard to promote your hard work.

If newsletters are the new blogs, Meco is the new go-to feed reader app.

The Content Technologist approach

We're living in a new age of digital content. Level up and stay human.

Let's collaborate.

Our 2024 tech stack: Back to basics

CPU No.10: Evaluating remnants of 20th century media-making techniques

What is the Gestalt in programmatically engineered content?

Making impressions a thing of the past: Grounding your content performance data in reality

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

CPU No.9: Jakob's "law," keywords in URLs, and other website navigation myths

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

Two tools—one automated, one human—to guide content style across any organization

What is style in digital content?

What is content distribution? Navigating the necessary evils of algorithms

Acting is actually doing something: On craft and its role in content production

Keyword research: Our best explainers, deep dives, and curated outside resources

Cultivating ideas in content production: This one weird trick will separate the bots from the professionals

A brief introduction to content administration: The boring processes that make or break content in business

From engineered content to informed editorial: Blazing new trails in digital publishing

Announcements

Featured content

The content strategy newsletter built for the creators of a better web

Stop working so hard to promote your hard work.

If newsletters are the new blogs, Meco is the new go-to feed reader app.

The Content Technologist approach

We're living in a new age of digital content. Level up and stay human.

Let's collaborate.

Our most recent posts

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