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structured content29 posts
How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.
If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review