writing tips

9 posts

Two tools—one automated, one human—to guide content style across any organization

Two tools—one automated, one human—to guide content style across any organization

Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.

AI tools for professional writers: How to prompt, what to build, and what to avoid

An illustration of a robot with a human face and hands using a geometric compass.

Generative AI has the immense power to transform content production. After testing out many of the tools generally available, I’ve identified the best ways that writers can use popular AI writing generation tools for ideation, support, and research.

Why you need a brand voice style guide — and how to make it happen

Why you need a brand voice style guide — and how to make it happen

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

How to edit AI-generated text content

How to edit AI-generated text content

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

Finally I found an Evernote replacement: Craft docs review

Finally I found an Evernote replacement: Craft docs review

Craft is a note-taking app built for digital creators, making structured content annotations and links among notes a snap. Read The Content Technologist review.

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