Lindsay Li

Lindsay Li is a content strategist and UX writer who specializes in brand voice and storytelling. She helps companies of all sizes define their narratives and build engaging consumer experiences.

3 posts

The power of brand voice at Bookshop.org

The power of brand voice at Bookshop.org

How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org

Setting the stage for content project success: Best practices for a strong kickoff meeting

Setting the stage for content project success: Best practices for a strong kickoff meeting

Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.

Why you need a brand voice style guide — and how to make it happen

Why you need a brand voice style guide — and how to make it happen

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.