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The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
Lindsay Li
3 postsLindsay Li is a content strategist and UX writer who specializes in brand voice and storytelling. She helps companies of all sizes define their narratives and build engaging consumer experiences.
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Setting the stage for content project success: Best practices for a strong kickoff meeting
Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.
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Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.