Consulting services

Technology development and human behavior evolve at different speeds, and what worked for digital content strategy ten years ago likely won't work in 2024. Get up-to-date and build replicable content strategy processes with The Content Technologist.

The Content Technologist is a consultancy that helps agencies, brands and emerging publishers develop digital content strategies using flexible but replicable methods to ensure consistency in the face of changing online behaviors and algorithms.

Our bespoke approach to digital content strategy empowers agencies, brands, emerging publishers and independent consultants to remain on top of their craft while navigating how our audiences perceive and understand digital content.

Along with our newsletters, website and events, we offer strategic consulting and virtual training programs to support our clients in creating meaningful, unique and optimized digital content.

Our services are rooted in our approach, which addresses six discrete areas of the strategic content development process. We believe that you can't just make a creative plan for content success based on what's worked in other media, or even digital strategies from five years ago. The specific behaviors of digital audiences, the limitations and advantages of platforms, and measuring the end results of content performance are necessary to build lasting connections on digital channels.

We offer the following:

  • Website/app content strategy and information architecture consulting
  • Google Analytics 4 setup and measurement strategy
  • Self-paced courses for professional development
  • Ghost-specific consulting services
  • Occasional 90-minute 1:1 consulting sessions

Website or app content strategy

Your website or app is crucial to your digital success. When you have a large collection of content, your owned online spaces become the platform where you can fully own the user experience when social media, search algorithms and news organizations are in flux. Our proven process for redesigning apps and websites incorporates behavioral research in UX and SEO to help your organization entertain, inform, surprise and delight your audience — while building an unforgettable online presence.

Explore our redesign process

Google Analytics 4 setup, measurement strategy, and team training

Give your content the perfomance attribution it deserves. The Content Technologist provides comprehensive Google Analytics 4, Google Tag Manager, and Google Search Console measurement configuration and strategy

Collaborate on GA4

Content strategy courses

We offers self-paced courses designed for agencies, brands, and independent content strategists or creators who develop digital strategy and/or online content.

In 2024, we're launching a series of four separate but interrelated courses exploring proven methodologies for researching, structuring, measuring, and planning digital content.

This never-before-released course content shines a light on the theories and processes behind insights in The Content Technologist newsletter.

More details about our courses

Ghost consulting services

The Content Technologist website is built on Ghost, and we think it's an amazing back-end platform and content management system. We enjoy helping others build and strategize with Ghost as well and take on a couple of small publisher clients each year.

See our profile on

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