Strategy

You have more personal power than you think.

Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues.

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

Are attractive websites more likely to trick experienced content strategists?

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."