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The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
Style
5 postsVoice and tone, style documentation and pattern libraries, visual approach, the art of storytelling, incorporating trends, intentionally creating meaning and building relationships and maintaining brand consistency.
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Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
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Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing
What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.
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Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
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Grammar and style, automated: Writer (fka Qordoba) review
Qordoba is a content governance tool that enables custom style and branding guidelines across an organization. Read The Content Technologist review.