Style

Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.

Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.

How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

How are algorithms portrayed on tv, and how does that compare with how they actually work?