content design

8 posts
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The tyranny of the landing page

The tyranny of the landing page

6 min read

"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.

Gathering audience data from your content

Gathering audience data from your content

7 min read

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

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