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content design

53 posts from content design
How to plan content and forecast its impact
November 22, 2024 by dc in content strategy

How to plan content and forecast its impact

You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.

What is style in digital content?
May 9, 2024 by dc

What is style in digital content?

Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.

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