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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
content strategy
9 posts
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Summer reading for content designers
Looking for new books on content design and communications theory? Here's my reference bookshelf.
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Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
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A guide to persistent website hits: Managing the articles that drive SEO traffic year over year
Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.
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How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.