Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
Canva’s great for those of us who want things to look nice but don’t have a lot of brain space to learn a brand new skill like graphic design right now.
This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need" and an essay about The only