Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
UX
Discussing user experience (UX) within the digital content and marketing industry.
My website redesign research process
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review
Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.
Best practices for content-driven email in 2020
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
A scalable graphic design system that’s not reliant on Adobe: Canva Pro review
Canva’s great for those of us who want things to look nice but don’t have a lot of brain space to learn a brand new skill like graphic design right now.
Be your own content algorithm: MaxQDA review
This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need" and an essay about The only