Discussing user experience (UX) within the digital content and marketing industry.
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.
For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.