Navigating social and search algorithms, influencers and public relations, link-building, anticipating distribution trends, researching hashtags, community management, SEO, and publishing strategies.
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.
A reflection on the meaning of good content, as defined by Google — for better or worse.