distribution

Navigating social and search algorithms, influencers and public relations, link-building, anticipating distribution trends, researching hashtags, community management, SEO, and publishing strategies.

22 posts

Baby's umpteenth tradeshow: How the news publishing industry is surfing the AI tide

Downtown Chicago, featuring the Chicago Tribune.

What I heard and did not hear at ONA

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

What is content distribution? Navigating the necessary evils of algorithms

What is content distribution? Navigating the necessary evils of algorithms

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

Keyword research: Our best explainers, deep dives, and curated outside resources

With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.

Structure and disciplines: A contemporary arts website to remember

Laptop displaying the Creative Capital site

Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.

Consistency of vision and "good" content

A cookie decorated with Google's logo.

A reflection on the meaning of good content, as defined by Google — for better or worse.

Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.