Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Measuring for eyeballs is for chumps. Especially if you care about content.
Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.
How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.