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Everything lives in the rectangle: Federated content & social media
From Mondrian to federated content, we're on the cusp of reimagining social media so that it communicates what mass social networks left behind.
Audience
49 postsAudience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.
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Rising above the platform: How we're refocusing our social media strategy
There's no point in denying it—the social media landscape has undergone some significant changes. Here's what we're doing to shift our strategy and stay in the game.
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A UX mind-shift for website publishing: Consider reader experience
In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.
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Redefining search intent: Is a Google killer really in our midst?
It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?
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Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.