audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

Latest stories

9 posts

Search & Discovery

The only SEO/UX/web writing tip you need

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

Analytics

The 5-step SEO and content website health check

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

Analytics

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

Practice conversation practice: Story Stitch review

I define content technology as any tool that helps create — which Story Stitch most certainly does. Read The Content Technologist review.

Search & Discovery

5 ways to listen better to your audience

If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.

Audience & UX

The case for better chatbots: Twyla review

Twyla is an AI-driven chat and conversational design tool. Read The Content Technologist review.