What does great content look like in the age of GenAI?
Since our third newsletter ever send in 2019, we've been writing about generative AI. Our opinions have shifted over the years as we've learned new tools and established use cases, but we know that AI isn't going away. Check out everything we've written about the topic over the years.
Our tool stack for everything from contact management to contracts and invoices to DIY content production.
Workshops, measurement, metrics, copyright, and holistic vs. programmatic media
It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
Events, education, and SEO myths to bust.
In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.
Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.
The thing about great ideas is that they also need to be accompanied by the skills to execute to completion. Acting is actually doing something, as a great teacher once said.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
Nestled between strategy and production, content administration provides the necessary legal, budgetary, structural, and forecasting functions for content of all types to succeed in corporate environments.
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?