Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Measuring for eyeballs is for chumps. Especially if you care about content.
This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need" and an essay about The only
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.