Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
Content analytics53 posts
Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.
Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.