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Performance analytics for content teams: The Content Technologist Measurement Model
How to measure your content's performance, regardless of the business model
content analytics
63 postsContent performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
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A guide to content analytics: Why content professionals should care about their metrics
ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.
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Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
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What's a good web content engagement benchmark? Adding sophistication to your analytics approach
In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.
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When it comes to content, is data science actually scientific?
Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.