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End the "blog": Why are you hiding all your best content in a single feed?
How do we expect audiences to find and read our content if we can't be bothered to research and build better structures?
essays
160 postsOriginal writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
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Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
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Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
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Two tools—one automated, one human—to guide content style across any organization
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
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What is style in digital content?
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.