The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
Essays
80 postsOriginal writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
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Basecamp and the politics of software
Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?
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The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
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Choosing the best content management system in 2021
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
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How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.