How to set strategic priorities in an extended crisis
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Most recent
A/V club for the autodidact content creator: Descript review
Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Prove your content's value! Measuring pillar performance
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.
Finally I found an Evernote replacement: Craft docs review
Craft is a note-taking app built for digital creators, making structured content annotations and links among notes a snap. Read The Content Technologist review.
The content professional's guide to choosing software
Start with your needs and move forward: Choose your content software stack like a pro.
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