A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

Finally I found an Evernote replacement: Craft docs review

Finally I found an Evernote replacement: Craft docs review

Craft is a note-taking app built for digital creators, making structured content annotations and links among notes a snap. Read The Content Technologist review.

The content professional's guide to choosing software

The content professional's guide to choosing software

Start with your needs and move forward: Choose your content software stack like a pro.

How to use algorithmic and audience data to build content pillars

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Spotify Wrapped 2021: The best working example of AI content at scale

Spotify Wrapped 2021: The best working example of AI content at scale

Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.

Content pillars: The next evolution of impactful branded content strategy

Content pillars: The next evolution of impactful branded content strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

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