It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.
What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.