web

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

Are attractive websites more likely to trick experienced content strategists?

Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.