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The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
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A UX mind-shift for website publishing: Consider reader experience
In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.
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Robots.txt vs. AI robots: How to block your web-based IP from crawlers
You can never truly own words, but you may have anxiety about feeding your web-based writing to the robots. While no content is entirely immune from plagiarism, options for reducing AI mimicry have their own pros and cons.
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Setting the stage for content project success: Best practices for a strong kickoff meeting
Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.
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On iteration: Why digital business folks and content producers don’t always see eye-to-eye
Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.