Tome review: The future of professional presentation software
For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.
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Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
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A guide to persistent website hits: Managing the articles that drive SEO traffic year over year
Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.
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Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
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How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.