What exactly is bounce rate?: Post-structuralism and content analytics
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
Update 8/3/22: Light edits made for clarity and style. Cut down the run-on sentences by about half.
My first college lit seminar presented me with Derrida and Gertrude Stein’s “Tender Buttons,” and I muttered angrily: “I’ll never need this pretentious bullshit in real life. Ever.” At the time, the uselessness of poetics and semiotics seemed deliciously indulgent. Which of my business school classmates would ever need this?
I also believed I’d never need geometric proofs or any advanced math in my career, but here I am! Working in the content mines combines post-structuralist semiotics theory and algebra on the daily.
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