Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
Looking for new books on content design and communications theory? Here's my reference bookshelf.
Viral metaphors are callous in the after-era.
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Shorthand alleviates the pain points found in many of the first-wave of interactive content builders. Read The Content Technologist review.
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