Redefining content strategy: Matching business needs with audience behaviors
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.
Artists face increasingly thorny questions about if, how, and where AI-powered work belongs in their oeuvre. Perhaps the workaround is to use AI to express human eccentricity — not mimic it.
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.