Paid supporters only
A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
industry standards
45 posts
Paid supporters only
Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
Paid supporters only
Debunking the myth of feeding the beast
What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms
Paid supporters only
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
Paid supporters only
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.