Want to run a sustainable digital content business? Web's still your best bet.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
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49 posts
Paid supporters only
Digital publishing isn't cheap: Planning for website publishing expenses
Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.
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What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
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How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
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A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.