Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
industry standards
A collection of 15 posts
What's more trustworthy: Garbage language or a Google algorithm?
Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?
Grammar and style, automated: Qordoba review
Qordoba is a content governance tool that enables custom style and branding guidelines across an organization. Read The Content Technologist review.
Should you trust AI to write your content?
What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?
Best practices for content-driven email in 2020
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
Moving the target: The Netflix content engagement KPI is now 2 minutes, ridiculous
Measuring for eyeballs is for chumps. Especially if you care about content.