How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
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Debunking the myth of feeding the beast
What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms
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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
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Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.