Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Measuring for eyeballs is for chumps. Especially if you care about content.
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.