Customizing GA4 for content publishers: How to Adjust the Timer for Engaged Sessions
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.
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How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
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Debunking the myth of feeding the beast
What really works to make digital content successful in the 2020s? Realistic strategies for posting and navigating algorithms
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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.