When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.
How content personalization systems actually work in 2021
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.
Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.