Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.