This essay originally was published on June 23, 2022, with the email subject line "CT No. 128: I'd love to clear a few things up."

Hey. Psst. I only have a few minutes today because I'm working on some really cool stuff. But there's something I want to tell you.

Search has been in U.S. news recently, mostly because Google has a monopoly and there's some good bipartisan legislation in the U.S. challenging its dominance. The John Oliver show picked up on it, and then a few people wrote articles and newsletters and probably Tweets following Mr. Oliver's lead.

The Oliver segment was very funny. I learned new things about search, specifically that certain politicians' children work for tech companies and that has been a hindrance to getting actual legislation passed.

But, like, when your widely misunderstood industry is in the spotlight, it can be frustrating to see media professionals—whose entire job is to report and write facts—writing and reporting their ideas about Google Search without understanding where the money is actually going and how the industry works. So.

A few things I'd like to bring up since I have a decade of experience in this space:

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