Paid supporters
A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
big tech
11 posts
Free members
My 2021 tech stack: Robust audience research and a slick SEO toolkit
I've made big changes to my tech stack in 2021. Check out what I'm using this year.
Paid supporters
Google's MUM, the ideal search result, and the Esperanto SERP
What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?
Paid supporters
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
Paid supporters
How do Americans research topics like Facebook and Google censorship?
How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.