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Consistency of vision and "good" content
A reflection on the meaning of good content, as defined by Google — for better or worse.
big tech
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Robots.txt vs. AI robots: How to block your web-based IP from crawlers
You can never truly own words, but you may have anxiety about feeding your web-based writing to the robots. While no content is entirely immune from plagiarism, options for reducing AI mimicry have their own pros and cons.
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On iteration: Why digital business folks and content producers don’t always see eye-to-eye
Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.
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A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
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My 2021 tech stack: Robust audience research and a slick SEO toolkit
I've made big changes to my tech stack in 2021. Check out what I'm using this year.