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the future of content

Technology is changing, and content adapts. Here's how we think about emerging technologies, generative AI, and the content of the future.

46 posts from the future of content
May 1, 2025 by dc in the future of content

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

How SEO ends
April 4, 2025 by dc in SEO

How SEO ends

Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

Spotlight Strategy