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dc July 25, 2019 4 minutes read

Want to build content and marketing personalization that doesn't annoy your customers? Start here.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.

Tags: Strategy, personalization, distribution, marketing, optimization, essays, audience interaction, data, web, email, interactive, UX, audience
Want to build content and marketing personalization that doesn't annoy your customers? Start here.

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Start personalization here: RightMessage Review

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The 7 docs you'll need to onboard a new content or marketing technology

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dc May 2, 2025

The front door to discovery: How natural language processing is the key to visibility in LLMs

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

a house with a white picket fence with a leafy fall lawn
Photo by Scott Webb / Unsplash / Use the front door when you can.
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