This post is accessible for free and paid members.
Sign up now to read the post and get access to the full library of posts for subscribers only.
Become a member now Already have an account? Sign in
Want to build content and marketing personalization that doesn't annoy your customers? Start here.
The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.