interactive

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.

Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.

Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.

Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.

It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?