How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
optimization
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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
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Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
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Prove your content's value! Measuring pillar performance
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.