My website redesign research process
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
optimization
A collection of 20 posts
How do you write a good meta description?
Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.
Content intelligence software, compared: Ceralytics vs. ClearScope vs. MarketMuse
A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Moving the target: The Netflix content engagement KPI is now 2 minutes, ridiculous
Measuring for eyeballs is for chumps. Especially if you care about content.
The only SEO/UX/web writing tip you'll need in 2020
Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?