
How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
The answer: you don't need to publish web content nearly as often as you think.
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Measuring for eyeballs is for chumps. Especially if you care about content.
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.