optimization
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Internet business writing tips #3: Insight vs. observation and other troublesome word pairs
What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.
Internet business writing tip #1: "This is" weak prose
Why "this is" is uninspired writing, despite its popularity in the newsletterverse.
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How I write and optimize each issue of The Content Technologist
A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy
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How to develop a tagging system for Ghost (or any other CMS)
Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.