personalization

In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

How content personalization systems actually work in 2021

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.