As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.
What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.
When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.
How content personalization systems actually work in 2021
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
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