ops

Content operations is slowly becoming its own discipline. Check out the most recent articles and reviews on operations for publishing, content marketing or other robust content production businesses.

70 posts from ops See another: essays, the business of content, web

February 17, 2022 by deborah-carver

A/V club for the autodidact content creator: Descript review

Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.

February 7, 2022 by deborah-carver in Strategy

How do keyword research tools generate their data?

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

January 28, 2022 by deborah-carver in measurement

Prove your content's value! Measuring pillar performance

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

January 20, 2022 by deborah-carver in Administration

The content professional's guide to choosing software

Start with your needs and move forward: Choose your content software stack like a pro.

Members October 29, 2021 by deborah-carver in Production

How I write and optimize each issue of The Content Technologist

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

October 29, 2021 by deborah-carver in Administration

Contracts get freelancers paid: Bonsai review

Contracts are key to a freelancer's financial security and sanity. To keep my business in line, I use the automated contract templating system in Bonsai.