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The best DIY standalone email service provider: EmailOctopus
Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review
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The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
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There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review
Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.