narrative

What I heard and did not hear at ONA

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

2021 reflections and 2022 resolutions