Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.
In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.
What stories do we tell ourselves when we have no idea what the ending will be?