narrative
7 posts
Paid supporters only
How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.
Mixology and trust signals: What my server gig taught me about tech marketing
Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend
Paid supporters only
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
How SEO makes content better: A personal history
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.