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Your social media engagement died. Can you resurrect it?
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?
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Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
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Redefining search intent: Is a Google killer really in our midst?
It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?
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Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
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Donuts no more: The social media channel–brand fit questionnaire
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.