Emily Rochotte

Emily is a writer and social media manager who works with creative small business owners. Her focus is brand awareness, website traffic & social media presence, especially on TikTok and Instagram.

3 posts

Analytics

Your social media engagement died. Can you resurrect it?

Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?

Analytics

Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis

Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.

Donuts no more: The social media channel–brand fit questionnaire

Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.

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