design

43 posts

Why content strategists should add visual concepting software to their toolkits

Example of a brand jam showing visual concepting for a food media collective.

Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.

What exactly is bounce rate?: Post-structuralism and content analytics

What exactly is bounce rate?: Post-structuralism and content analytics

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

Summer reading for content designers

Summer reading for content designers

Looking for new books on content design and communications theory? Here's my reference bookshelf.

The human cache never fully clears

The human cache never fully clears

Viral metaphors are callous in the after-era.

Content pillars: The next evolution of impactful branded content strategy

Content pillars: The next evolution of impactful branded content strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Shorthand review: Step away from the PDF

Shorthand review: Step away from the PDF

Shorthand alleviates the pain points found in many of the first-wave of interactive content builders. Read The Content Technologist review.

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