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How content excels with creative organizational design
How might you design a company for people for who produce content? Let's talk organizational design and the fermentation of culture.
Vicky Gu
3 postsVicky Gu is an editor and strategist based in Brooklyn, with roots in Dallas, DC, and Shanghai. She's led brand and editorial strategy for companies spanning the Fortune 500 to bootstrapped startups.
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Keep brands weird: The research framework for exceptional data-driven content
If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.
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Why content strategists should add visual concepting software to their toolkits
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.